Hi, I'm Sofía,
Product Designer

Hi, I'm Sofia,
Product Designer

I create products that users love & help companies reach their goals – from incubators to startups to big tech.

I create products that users love & help companies reach their goals – from incubators to startups to big tech.

For the past 10 years

For the past 10 years

For the past 10 years

For the past 10 years

I've designed Web, Apps and multiplatform products strategically.

I've run tons of usability testing, interviews, workshops and even field research in India.

I've created Design Systems from scratch and expand and update existing ones.

I have brought product visions to life from the start and improved existing products

I've designed Web, Apps and multiplatform products.

I've designed Web, Apps and multiplatform products strategically.

I've run tons of usability testing, interviews, workshops and even field research in India.

I've created Design Systems from scratch and expand and update existing ones.

I have brought product visions to life from the start and improved existing products

I've designed Web, Apps and multiplatform products.

I've designed Web, Apps and multiplatform products strategically.

I've run tons of usability testing, interviews, workshops and even field research in India.

I've created Design Systems from scratch and expand and update existing ones.

I have brought product visions to life from the start and improved existing products

I've designed Web, Apps and multiplatform products.

I've designed Web, Apps and multiplatform products strategically.

I've run tons of usability testing, interviews, workshops and even field research in India.

I've created Design Systems from scratch and expand and update existing ones.

I have brought product visions to life from the start and improved existing products

I've designed Web, Apps and multiplatform products.

Selected projects

Selected projects

Selected projects

Selected projects

Showcasing my dedication to innovative and strategic design

Showcasing my dedication to innovative and strategic design

ROAMFREE ·

B2C. Web, App. SaaS

· End to end Product design cycle

Roamfree - Simplifying visa application process

RoamFree emerges as a platform to redefine how we explore, work, and live across borders. The design efforts are geared towards simplifying and addressing the complexities and uncertainties associated with visa applications.

Case study

Design process

End-to-end

Deliverables:

Web & App design,Marketing assets,Prospectus

ROAMFREE ·

B2C. Web, App. SaaS

· End to end Product design cycle

Roamfree - Simplifying visa application process

RoamFree emerges as a platform to redefine how we explore, work, and live across borders. The design efforts are geared towards simplifying and addressing the complexities and uncertainties associated with visa applications.

Case study

Design process

End-to-end

Deliverables:

Web & App design,Marketing assets,Prospectus

ROAMFREE ·

B2C. Web, App. SaaS

· End to end Product design cycle

Roamfree - Simplifying visa application process

RoamFree emerges as a platform to redefine how we explore, work, and live across borders. The design efforts are geared towards simplifying and addressing the complexities and uncertainties associated with visa applications.

Case study

Design process

End-to-end

Deliverables:

Web & App design,Marketing assets,Prospectus

ROAMFREE ·

B2C. Web, App. SaaS

· End to end Product design cycle

OPENSC ·

B2C/B2B

APP , DASHBOARD

OpenSC - Blockchain- solution for Supply Chain Transparency

Using storytelling to create a CX apps to provide supply transparency data from source to home through an intuitive, informative platform that empowers user's purchasing decisions.

Case study

Design process

Lean UX

Deliverables:

Multiple Apps design, OpenSC website

OPENSC ·

B2C/B2B

APP , DASHBOARD

OpenSC - Blockchain- solution for Supply Chain Transparency

Using storytelling to create a CX apps to provide supply transparency data from source to home through an intuitive, informative platform that empowers user's purchasing decisions.

Case study

Design process

Lean UX

Deliverables:

Multiple Apps design, OpenSC website

OPENSC ·

B2C/B2B

APP , DASHBOARD

OpenSC - Blockchain- solution for Supply Chain Transparency

Using storytelling to create a CX apps to provide supply transparency data from source to home through an intuitive, informative platform that empowers user's purchasing decisions.

Case study

Design process

Lean UX

Deliverables:

Multiple Apps design, OpenSC website

OPENSC ·

B2C/B2B

APP , DASHBOARD

RAFI ·

B2B, SaaS

MVP WEBAPP

Rafi - The AI that knows everything about your business

Rafi is an AI-powered business response solution designed to enable businesses to train their own AI models and support employees in making more informed business decisions.

Case study

Design process

Lean UX - MVP

Deliverables:

Workshops, User flow, WebApp design

RAFI ·

B2B, SaaS

MVP WEBAPP

Rafi - The AI that knows everything about your business

Rafi is an AI-powered business response solution designed to enable businesses to train their own AI models and support employees in making more informed business decisions.

Case study

Design process

Lean UX - MVP

Deliverables:

Workshops, User flow, WebApp design

RAFI ·

B2B, SaaS

MVP WEBAPP

Rafi - The AI that knows everything about your business

Rafi is an AI-powered business response solution designed to enable businesses to train their own AI models and support employees in making more informed business decisions.

Case study

Design process

Lean UX - MVP

Deliverables:

Workshops, User flow, WebApp design

RAFI ·

B2B, SaaS

MVP WEBAPP

OPENSC ·

B2C/B2B

APP , DASHBOARD

Creating Visual coherence - Material Design, iOS, Responsive design, scalability and fast development


Upcoming

Design process

Visual Design

Deliverables:

Components, Figma Variables, Patterns definition and guidelines, Hand-off developer

OPENSC ·

B2C/B2B

APP , DASHBOARD

Creating Visual coherence - Material Design, iOS, Responsive design, scalability and fast development


Upcoming

Design process

Visual Design

Deliverables:

Components, Figma Variables, Patterns definition and guidelines, Hand-off developer

OPENSC ·

B2C/B2B

APP , DASHBOARD

Creating Visual coherence - Material Design, iOS, Responsive design, scalability and fast development


Upcoming

Design process

Visual Design

Deliverables:

Components, Figma Variables, Patterns definition and guidelines, Hand-off developer

OPENSC ·

B2C/B2B

APP , DASHBOARD

Past projects as a former employee


Past projects as a former employee


Past projects as a former employee


Curious to see what other cool things
I did as part of a team?

Helping 1 million farmers in developing countries to grow healthier crops with AI

Helping 1 million farmers in developing countries to grow healthier crops with AI

Helping 1 million farmers in developing countries to grow healthier crops with AI

Helping Zalando accounting team to reduce by 40% their invoice processing time.

Helping Zalando accounting team to reduce by 40% their invoice processing time.

Helping Zalando accounting team to reduce by 40% their invoice processing time.

Currently I’m open to new opportunities and projects. Feel free to reach out.

Currently I’m open to new opportunities and projects. Feel free to reach out.

Currently I’m open to new opportunities and projects. Feel free to reach out.

Clients

Zalando
Imminently
Lingoda
OpenSC
Marley Spoon
Softonic
Unicaja

Clients

Zalando
Imminently
Lingoda
OpenSC
Marley Spoon
Softonic
Unicaja

Clients

Zalando
Imminently
Lingoda
OpenSC
Marley Spoon
Softonic
Unicaja

Services

UX/UI Design
Workshops
Prototyping
Strategy
Data Visualization
Interaction design
Design Systems

LinkedIn

Softrura@gmail.com

Softrura@gmail.com

Softrura@gmail.com